Good article on the changing nature of marketing
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About Me
- Lewis Goldman
- Lewis Goldman is a CMO and career intrapreneur who helps companies deal with disruptive change by innovating and scaling new businesses and channels within the organization. Working functionally in marketing, he leverages a customer centric approach to innovation through using digital, data, and identifying new market opportunities to accelerate revenue growth in larger companies. He is particularly strong at addressing the "innovator's dilemma" within companies, having successfully scaled businesses or channels at NBC, Citigroup, 1800flowers.com, and MetLife to address disruptive changes in the marketplace that impacted the core business. He is well versed in digital marketing, having been CMO at 1800flowers.com and launching several of Citigroup's Internet initiatives. Lewis currently teaches “Introduction to Advertising” as an Adjunct Assistant Professor at St. Johns University. He also created the Marketing Module for the inaugural Venture for America class in 2012, and is on several startup advisory boards. Lewis is a graduate of Harvard University and Columbia Business School.
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